E-mail Expectations

In a recent survey of the general public, adults aged 18 – 64 were asked about how quickly they believe an e-mail message deserves a response. Fifty-six percent said “within the same day” and 12% said more than one day. Thirty-two percent had no opinion. Given that this survey was conducted among members of the general population, certainly this sets a high bar for business, for whom the expectation for a same-day response would be even higher!